Word: soaping
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Dates: during 1960-1969
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Sunrise at Campobello (Schary Production; Warner), quite aside from its respectable merits as heroic drama, patriotic myth, situation comedy and outright soap opera, comes along as a timely piece of campaign propaganda for the Democrats...
Taken at the Flood, by John Gunther. The father of soap operas, schoolgirl complexions and singing commercials is given his due in this anecdote-laden biography of the late Adman Albert Lasker...
Taken at the Flood, by John Gunther. The father of soap operas, schoolgirl complexions and singing commercials is given his zestful due in this lively, anecdoteladen biography of the late Albert Lasker, the most formidable ad anthropos in Madison Avenue history...
...Steam & Soap. In a sensible introduction to The Bedbug and Selected Poetry Editor Patricia Blake recognizes the danger of clinging to any single clue to explain why the poet courted death. Mayakovsky had suffered a nervous breakdown, had been ill with a stubborn grippe, and was always 'deadly bored." In spite of his popularity, he was chronically lonely and in spite of his laureate's standing the shifting Party lines of Soviet literature had left him with a persecution complex. Besides, the latest of his long series of love affairs was going badly. Most important...
Love That Lucky. Lasker responded with singular skill to the fierce competition of advertising. When the J. Walter Thompson Agency recommended Woodbury's soap for "The Skin You Love to Touch," Lasker fired back, on Palmolive's behalf, with "That School Girl Complexion." Working in double harness with the eccentric George Washington Hill, president of American Tobacco, Lasker converted Lucky Strikes from a chewing tobacco into the nation's leading cigarette. Cannily observing that women might be persuaded that smoking was not only decent but glamorous, Lasker assaulted the feminine market with a series of glowing testimonials...