Word: soaping
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Dates: during 1960-1969
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...fact, no one yet knows precisely how much phosphate detergents contribute to the death of lakes. Charles G. Bueltman, vice president of the Soap and Detergent Association, testified last week that "phosphates in surface waters come from many sources, such as fertilizers, runoff from uncultivated lands and forests, human excrement, detergents and industrial wastes." Bueltman claimed that "the elimination of detergent phosphate alone could not mitigate or diminish excessive algae growth." If .detergents were banned, he hinted, housewives would revolt...
...false dawn, long before the rising sun has set the golden stupa of the Shwe Dagon Pagoda aglow. For hours, as crows caw mournfully above the dirty streets, they stand in line at "people's stores," ration cards in hand, waiting for a chance to buy rice, bread, soap or a bit of cloth to make a longyi, the Burmese sarong. But when the doors open, the shelves, as often as not, are bare...
...skipper and the first mate were disconcertingly light on their feet and very camp: they played for Roy a record of selections from radio shows and commercials of the '40's-the Green Hornet, the Lone Ranger, Camay Soap, and Phillip Morris...
...legal abortion, is left with non-existent choices. She can try for an illegal (and only slighlty less expensive) operation in Puerto Rico. She can tap the spring of underground abortionists, risking sterilization or death in the hands of a quack. Or she can do it herself, with soap solutions, knitting needles, wire coat hangers, and other home-made instruments of torture...
Here is the wish-world of the soap opera, where intuition triumphs and the end of the story is clear from the beginning. As in much advertising, there is a testimonial, a laboratory report by an unbiased observer, and ad-man, lab-man who drops the role of impartial analyst to lead the NAC "tour of the zoo" while testing his product. And like the media, the tract appeals to a valued life-style-in this case, a morally superior one. The reporter is even strata-spherically above accepting the University's blood-stained brownies. And consider the drama...