Word: soaping
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Dates: during 1970-1979
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...reason is that couture, in a Y.S.L. executive's words, is "the locomotive" for a clothing company's lucrative ready-to-wear business. Additionally, the publicity that high fashion generates for Y.S.L.-or Pierre Cardin or Dior-helps boost sales of the entire line of products, from soap to wallpaper, that is marketed under a fashion-house name. As a conglomerateur, with 4,450 employees worldwide, 58 products on the market and annual sales of $200 million, Saint Laurent can afford to subsidize the rich who buy his $5,000 gowns...
...sales alone -than his women's fashions. "I have more to defend in ready-to-wear," he says. "There is more competition there. I am more stimulated." He takes pride in the fact that each of the 58 products that bear his name, from sunglasses to soap and soon to cigarette lighters, has received his own scrutiny and approval...
...stuff of a corporate soap opera, created by Norman Lear (Mary Hartman, Mary Hartman) in collaboration with Sophocles (Oedipus Rex). A crusty entrepreneur single-mindedly builds his obscure shoe company into a billion-dollar conglomerate. He turns it over to his son. The young executive discovers that without drastic reorganization the whole empire could topple. His father fiercely disagrees. Finally, the company's board gives the younger man the power to dismantle much of the corporate structure his father had put together. While the old man watches bitterly from the sidelines, the young executive sells marginal stores and unprofitable...
...city's consumption-goes on sale in the marketplace instead, an official claims that "one can speak of 'saving' only allegorically." Figurative or not, the change probably shocks few Russians, who are already accustomed to periodic shortages in everything from onions to matches to soap...
...also Commoner who first suggested-in his 1971 bestseller The Closing Circle-that U.S. industry be restructured to conform to ecology's unbending laws. Specifically, he recommended that polluting products (detergents, for example, or synthetic textiles) be replaced by good old natural ones (soap, or cotton and wool). Just how to accomplish such a major switch in industrial direction Commoner did not say and of course not much of what he hoped for came about. Now he is trying to close the circle in a different way. The Poverty of Power is a closely reasoned, adult primer on energy...