Word: soaping
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Dates: during 1970-1979
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Ever since he was young, Carlson has shown a colorful blend of salesmanship and independence. After graduating from the University of Minnesota in 1937, he took an $85-a-month job as a soap salesman, but the entrepreneurial spirit moved him in 1938 to ask his landlord for a deferral of a month's rent. With this $55 he started the Gold Bond Stamp Co. He quit his job and began selling the stamps to neighborhood grocers until 1952, then advanced to supermarkets. The seven-to eight-month "float" between the time that he sold the stamps...
This deeply troubles John Hanley, a soap supersalesman who rode the Tide to the top at Procter & Gamble and in 1972 floated over to become chief executive of one of its major chemical suppliers, Monsanto Co. Now Hanley, 57, is hard-selling a provocative idea: that technology could leap ahead if two basic but often distant institutions would join forces. Those two are U.S. universities and U.S. corporations...
...Carradine), a precious young independent director, and Maria (Monica Vitti), a married, middle-aged movie star. When this odd couple first start fooling around there are some amusing cross-cultural jokes, as well as touching erotic interludes in dreamy Riviera locales. But the affair quickly becomes a high-toned soap opera that devours the movie. By the end, the hero and heroine are adrift at sea in a stalled motorboat, screaming platitudes at each other. The scene looks like a parody of Lina Wertmuller, but not, alas, an intentional...
...relatively impartial studies indicate that all this poses little threat to the networks. Cable appeals to viewers uninterested or only mildly interested in the networks' sitcoms, cop shows and soap operas. Cable fans tend to be older than the Three's Company-Happy Days buffs; Showtime, HBO's biggest rival in pay-cable programming, aims many of its specials at an audience aged 40 to 45. A 1978 survey by Young & Rubicam and A.C. Nielsen Co. found that people whose sets are hooked to cable have highly "fragmented" viewing habits. They switch a lot from channel...
...gays is startling. Significantly, some 120 national corporations, including such major companies as AT&T and IBM, have announced that they do not discriminate in hiring or promoting people because they are homosexual. Television and movies are treating gay themes more openly and sympathetically. ABC's hit series Soap, for example, has two homosexual characters, one a macho football player. Another sign of the times: Advice Columnist Ann Landers, a stalwart champion of traditional morality, now counsels parents not to be ashamed of their homosexual children...