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Word: soaping (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...annulled when her husband freaked out in a Messianic frenzy, she remarried a psychoanalyst and was herself analyzed a few times over. And after more married life Isadora Wing has had it with monogamy. Monogamy simply didn't turn out to be the golden dream the American commercials--body soap, bathroom cleanser, baby powder, cars, cigarettes, and coca-cola all with their golden couples--pictured it. And nobody else, not the Victorian novels she grew up on, not Doris Day, not even Peyton Place, led her to picture anything less. So Isadora figures she's been brainwashed...

Author: By Emily Fisher, | Title: Love and Loathing | 1/16/1974 | See Source »

...before a station attendant will wait on them. In Chicago, a U.S. Attorney filed suit against Policeman Sam McBride, who moonlights as owner of a gas station. McBride was accused by patrons of trying to dodge price controls by "giving away" gas: six gallons with a bar of soap that the customer had to buy for $6; three gallons with a container of all-purpose cleaner for $3; five gallons with purchase of a rabbit's foot and a printed form for a will, costing $10.50-equal to $2.10 a gallon...

Author: /time Magazine | Title: ATTITUDES: Panic at the Pump | 1/14/1974 | See Source »

...Listeners gathered round them with a concentration that bordered on worship. (In accordance with the nostalgia revival, those Gothic appliances are being remade, but now they are composed of plastic and run on transistors.) Oldtime daytime broadcasts were principally devoted to the knitted brow and the purling organ of soap operas. Our Gal Sunday asked the question: "Can this girl from a mining town in the West find happiness as the wife of a wealthy and titled Englishman?" Answer: No-five afternoons a week. Backstage Wife followed the fortunes of an unassuming lady, Mary Noble, married to a matinee idol...

Author: /time Magazine | Title: Essay: Radio: The Coliseum of Nostalgia | 1/7/1974 | See Source »

...these programs classics - even of nostalgia. Radio drama was never with out deep and regrettable flaws. Homilies passed for wisdom; exposition could be ungainly. Caricature and stereotypes were the order of the broadcasting day, from Tonto's "Kemo Sabe" to the caricature of black servants on almost every soap opera. Still, radio drama, like its heroes, tended to be greater than any of its faults. If it was naive, it was no more than the reflection of a simpler epoch. If it was repetitious, it allowed each listener to color the backgrounds and populate the casts with the agility...

Author: /time Magazine | Title: Essay: Radio: The Coliseum of Nostalgia | 1/7/1974 | See Source »

MOST GRIPPING SOAP OPERA: An American Family (PBS), about the Louds, which showed how the world turns in the upper-middle-class, California division...

Author: /time Magazine | Title: Television: The Year's Most | 12/31/1973 | See Source »

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