Word: soaping
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Dates: during 1970-1979
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...Tops exemplifies one type of film done by Charles and Ray Eames, the toy films. These films are "purely visual and musical," said Eames. In their previous toy films, Charles and Ray Eames explored the world of toy trains, bread, or even soap flowing over blacktop. When the making of bread was the topic for a film presentation at UCLA in 1953, they added smells of freshly baked bread to the images and sounds on the screen...
Almost before the word environment was invented, Washington's Hopfenmaier rendering plant was a synonym for stench. Especially on warm afternoons, the conversion of animal carcasses to fertilizer and soap fills the Potomac air off Georgetown with such industrial halitosis that diplomats homeward bound from nearby Foggy Bottom inhale the gases and are tempted to ask for a transfer-anywhere...
Percentages in ads are not new; Ivory Soap's "99 and 44/100 percent pure" slogan was first floated in 1882. The big use of the old numbers game right now is a result of the hard tussle for the consumer's dollar in a period of economic slack. Numbers lend an impression of credibility and precision that helps the buyer justify his purchase. Figures also have a strong appeal for financial men, who make or approve corporate buying decisions. Thus IBM ads promise that its equipment will cut reproduction costs...
Deciding to call himself the Fox after the county's Fox River, he struck first at a major soap company that was pouring pollutants into a tributary called Mill Creek. The Fox dumped a truckload of rocks, straw and logs into the factory's sewage outlet to block it, then repeated his imaginative vandalism twice in ensuing weeks. The last time he was nearly captured by company security guards who had staked out the area...
...puzzle also lingers: Why should so many proven talents squander themselves on Sunflower? For pane? Certainly-but also to counter the sexual revolution with the kind of romantic movie they don't make any more. Chetnal fortuna-the pornography of sex cannot be replaced by the opera of soap...