Word: soaping
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Dates: during 2000-2009
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Television viewers were served news of Coke's announcement morning, noon and night. ABC interrupted its soap opera General Hospital on Wednesday afternoon to break the news. In the kind of saturation coverage normally reserved for disasters or diplomatic crises, the decision to bring back old Coke was prominently reported on every evening network news broadcast. ABC featured the switch on its Night Line and 20/20 shows...
...which roof boards will later rest. Babcock casually knots the free end of the rope around the beams, then signals his crew of four. Under their weight, the groaning capstan turns. The rope creaks. The beams refuse to budge. Babcock fiddles with pulleys, then applies a greasing of Ivory soap where rope meets capstan. "We call this making adjustments," he says cheerfully. "Next, we pray...
...Moist Moon (www.moistmoon.jp), launched by the 368-year-old Gekkeikan Sake Co. last October, is one example. The product range includes body soap, shampoo, facial creams and serums?all made with a combination of rice, rice bran, sake and the lees left over from brewing. "The company knew that in order to survive we needed to do something more than produce and sell sake," says Sharon Teach, manager of Gekkeikan's planning department...
...lines featuring their rice wines. With high levels of naturally created amino acids, these New Age elixirs are aimed at moisturizing and protecting the skin without irritation. Moist Moon (www.moistmoon.jp), launched by the 368-year-old Gekkeikan Sake Co. last October, is one example. The product range includes body soap, shampoo, facial creams and serums - all made with a combination of rice, rice bran, sake and the lees left over from brewing. "The company knew that in order to survive we needed to do something more than produce and sell sake," says Sharon Teach, manager of Gekkeikan's planning department...
...that's so, should parents of shy children nudge them to be less withdrawn? Some studies suggest that there are real, even lifesaving reasons to try. Bowdoin's Putnam has found that the children in his soap-bubble studies who resist novel situations tend to internalize feelings, which suggests that they are more prone to develop depression and anxiety later in life. Shy children are also at greater risk for developing full-blown social phobia, a serious disorder that afflicted half of Schwartz and Kagan's shy subjects. In addition, a 2003 study of HIV-positive men at UCLA showed...