Word: soapman
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Sunlight Soap, made from vegetable oils and superior to the tallow soaps then (1885) generally in use, was almost immediately successful, became inside of three years the largest selling soap in the United Kingdom. In 1887 Soapman Lever reclaimed a large area of swampy land along the Mersey River and built Port Sunlight, perhaps the earliest instance of the paternal industrialism it represents...
...this country is, that a college is almost entirely deprived of the most effective means of overcoming international prejudice and conservatism - advertising. A college can not, or from motives of professional etiquette, will not avail itself of the methods, which, for instance, have brought success to Mr. Pear, the soapman, or Mr. Redfern, the clothesman, or any of the other eminent advertisers who sell their wares in foreign markets. The college, however, is not entirely without resources. It can keep itself before the eye of the student public in a quiet, though not ineffective way. Last year, for example...