Word: soaps
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Dates: during 1920-1929
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...pride to the texture, the shape, the odor of her product. It would have been coarse, ill-shapen, irritating to the skin, offensive to the nose. Guests would have shunned the White House bathrooms. Servants would have departed in disgust and fury rather than wash dishes with thrifty, housewifely soap. Wisely, Mrs. Coolidge chose to purchase soap made of the finest oils, boiled in steam-heated, 1,000,000-lb. urns, purified of complexion-destroying acids, perfumed with flowered scents, shaped to beguile both hand...
Softsoap. It was not difficult to persuade Mrs. Coolidge that she should not make her own soap. But 120 years ago, such persuasion was the chief problem of soap salesmanship. Soap making was a routine occupation of every household. The eighteenth century housewife thought of buying soap as the twentieth century housekeeper would think of buying fried eggs for breakfast. The first soap manufacturers had to be clever psychologists. They had to make it smart to buy soap...
...sales problem of today is not how to convince housewives to buy soap, but how to make them addicts of a particular brand. Manufacturers have appealed, variously, to vanity, comfort, whimsy. To the Palmolive-Peet Company, vanity appears the chief factor in the public's soap-buying. Women are urged to "keep that schoolgirl complexion." A faint odor of promiscuity hangs over the seductive call of Woodbury's Facial Soap-"A Skin You Love to Touch." But the forthrightness of the Woodbury laboratories (N. Y.), is reestablished by the picture of Founder John H. Woodbury, minus neck,* appearing...
Sternly pure (99 44/100%) is Procter and Gamble's Ivory Soap, famed for floating. The Gold Dust Corp., makers of Fairy Soap, appeals to an elf-loving public with the query: "Have You a Little Fairy in Your Home?" Solid qualities of comfort, scents of the Orient (Cashmere Bouquet), are stressed by Colgate...
Sales. By merging, the Colgate and Palmolive-Peet companies pool sales officially estimated in 1927 at $100,000,000. But they have not yet threatened the supremacy of Procter and Gamble. This Cincinnati house did a business last year of $191,776,978, remains the largest soap producer in the U. S., a triumph for 99 44/100% purity...