Word: soaps
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Dates: during 1930-1939
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Procter & Gamble was to continue to rent the largest amount of air time. With 13 hr. 15 min. a week on National Broadcasting networks, P. & G. will spend some $3,000.000 this year on seven different programs to plug Oxydol, Ivory Soap, Camay, Chipso, Crisco. Because it now uses day time exclusively, Radio's No. i customer is not likely to be inconvenienced this autumn, as will many another advertiser, by the many and unavoidable interruptions caused by the political oratory of a Presidential campaign. As in the past, most of P. & G.'s programs will be serial...
...size." Pointing out that "for a first-class massacre more than a truncheon is needed," the New Masses went on to report that "alongside the patented invention on True's desk lies a Colt revolver. True is a good shot. He practices by shooting at a cake of soap, because [he says] the consistency of soap approximates Jewish flesh." For all who care to join his September Jew shoot, True "promises he can obtain revolvers" from a Washington hardware firm at wholesale prices...
...Girl depicts its peewee heiress-heroine wandering away from her father's mansion, following an organ grinder to his basement flat, making friends with the vaudeville actors who live upstairs, joining their act which turns out to be a smash hit on the radio hour of the crotchety soap manufacturer who is her father's business rival. Shirley is absent from the screen in only six sequences, foots neatly through three dance numbers, sings You've Gotta Eat Your Spinach, Baby and But Definitely, which she pronounces incorrectly. Best shot: the Temple sneeze...
...madam," said Carl Milles, "just plain soap...
While working on the hull, oat millers have also discovered curious outlets for the groats in addition to breakfast food. Oats are good for the skin and tend to preserve other foods. Special oat flour is used in soap, cosmetics, facials, sunburn preparations. Potato chips and nuts dusted with oat flour are supposed to stay fresh longer. Lard containing 5% oat flour keeps better than pure lard. A small amount of oat flour in coffee preserves the aroma. Chief objection to oat flour is that the improvement in the quality of the treated food is not great enough to overcome...