Word: soaps
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Dates: during 1930-1939
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...last week a test campaign of grocery store handouts and small advertisements in Manhattan newspapers had gone well enough to convince Enoch Morgan's Sons Co., makers of Sapolio, that old soap advertising jingles like this were still good copy in 1936. Morgan's new batch of jingles told of the rediscovery of Spotless Town, mythical Sapolio-scoured seat of immaculacy, which between 1899 and 1905 made Sapolio probably the world's best-advertised product. The company has gone back to Spotless Town to advertise a new Sapolio powder with which it hopes to emerge from nearly...
Bishop of New Jersey since 1915 has been Rt. Rev. Paul Matthews, portly, white-crowned High Churchman, onetime Dean of the Cathedral in Cincinnati, into whose Procter (Ivory Soap) family he married. Currently Bishop Matthews is engrossed with a slowly rising, million-dollar cathedral of his own, to which Trenton's bridge-building Roeblings have been generous. Nearing 70, Bishop Matthews has indicated a wish to retire. The man who has served as his Bishop Coadjutor, Albion Williamson Knight, retired last autumn because of his years (76). Offered this post with the right of succession, Manhattan...
Fels & Co. is a family-owned concern with a model 23-acre plant in Philadelphia. Like its soap formulas, its production, profits and other internal affairs are deep Fels secrets. Last week, therefore, U. S. financial editors rubbed their eyes when they received a brief news release announcing that Fels & Co. had just paid its 35th annual employe bonus. Lowest payment amounted to 22½% of a worker's yearly wages. Attributed to President Fels was this statement: "We are happy that through depressions as well as in periods of prosperity . . . we have been able to pay a bonus...
...Fels's corporate reticence is largely modesty. Born in Yanceyville, N. C. 76 years ago, he got into soap when the soap works was next to the local slaughterhouse. Fels introduced naptha into the soapmaker's art in the 1890's, still has a virtual monopoly on naptha soap...
Even more heretical than Soapman Fels is Soapman J. Crate Larkin, who is really a soapman only by tradition. Larkin Co. was founded as a soap works in 1875, branched from wholesaling into mail-order distribution, branched again into distribution through women & children who wanted to earn a few premiums. After 20 years, Larkin again branched, this time into chain stores. Today it has 100 stores in the Buffalo territory, another group of 75 around Peoria, Ill. Owned by the socialite Larkin family, it publishes no figures...