Word: soaps
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Dates: during 1930-1939
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...room fight which is at least fifty times bigger than those that Tom Mix used to win. It may have some beautiful Technicolor which almost succeeds in capturing the sweep of the Kansas plains. It may have Errol Flynn, whose drawing-room polish didn't come from western saddle soap. But it is still a horse-opera. It has the spirit of the old western epic, with the invincible hero who single-handed oan send packing every bad man in town, with beautiful bar-room wenches, and with more gun-fights than horses. And this should be enough for anyone...
...first time every major-league team will have at least one sponsor. Procter & Gamble Co., for example, will broadcast some of the New York Yankees, Giants and Brooklyn Dodgers games to boost Ivory Soap. Atlantic Refining Co.-sponsoring a share of the games of the two Boston teams, the two Philadelphia teams, the Pittsburgh Pirates and a host of minor leaguers-will give players $5 books of gas-&-oil coupons for home runs and shutouts. Socony-Vacuum will cover twelve major-league teams, many minors. Biggest plunger of all will be a perennial baseball sponsor, General Mills Inc., with...
...baseball announcer for the last eight seasons, Arch McDonald has the job of covering the home games of the World Champion Yankees and the Giants this season over WABC. He will collect a salary of $25,000, will broadcast in turn for Wheaties, Mobiloil and Mobilgas, Ivory Soap...
...budding authors, Marquand advises newspaper work or advertising as the best training. A reporter himself at one time, the creator of Mr. Moto wrote advertising copy; he admitted his star jobs were advertisements for Blue Buckle Overalls and Lifebuoy Soap...
...visited by a Senate subcommittee, ostensibly to discuss a Mexican treaty, actually to decide on his fitness to continue in office. Leader was New Mexico's Albert B. ("Teapot Dome") Fall, who entered the room "looking like a regular Uriah Heap, 'washing his hands with invisible soap in imperceptible water.' " Said Senator Fall: "Well, Mr. President, we have all been praying for you." Said the President: "Which way, Senator...