Word: soaps
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Dates: during 1930-1939
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Last week in Manhattan many a prominent citizen, many an obscure citizen, and every soap dealer received an invitation reading in part: "The National Soap Sculpture Committee requests the honor of your presence at the sixth annual exhibition of small sculptures in white soap for the Procter & Gamble prizes. . . ." Well-informed citizens immediately recognized the contest as a clever advertising scheme proposed some years ago and put into execution by smart Publicist Edward L. Bernays. The idea was suggested by the quantity of soap sculptures which annually were sent to Procter & Gamble, makers of Ivory Soap, by unknown but aspiring...
First prize of $500 went to one Peter P. Ott of Manhattan for his soap torso done in a Greek manner. That the contest had left the realm of advertising and ventured into the realm of pure art seemed indicated by the jury of award which listed among others Sculptors Gutzon Borglum, Lorado Taft, Artist Charles Dana Gibson, Architect Harvey Wiley Corbett. Many of the competing sculptors were obviously serious in their work. The work of some was creditable. To most, however (including Colyumist Robert Littell of the New York World who suggested that the advantage of soap statuary...
...acquired (for a rumored eight or ten million dollars) James S. Kirk & Co., manufacturers of Jap Rose soap, oldtime Procter & Gamble rival in the Chicago area, an ancient & honored Chicago industry which (until last week) was still controlled by the descendants of the original James S. Kirk who founded it in Utica, N. Y., in 1839, took it to Chicago two decades later...
...Married, childless, tall, gaunt, white-haired but young-faced, Col. William Cooper Procter is the man who guides the destinies of Ivory Soap, his company's most famed product. His military title was won in the Ohio National Guard. Later at the Citizens' Military Training Camp at Plattsburg, he became the firm friend of General Leonard Wood, whom he supported for the Presidential nomination. Princeton graduated him in 1883, thanks him for Procter Hall, dining hall of the graduate college. Deeply religious and serious, Col. Procter is no reformer. He drives fearlessly and fast in open cars, goes...
...Soap. Indicative of civilization is use of soap, which ranks among the first of mass-distributed products. But although it is known that early civilizations were soap users, their soap tycoons are lost to memory. In present times the great and only soap tycoon was the late Lord Leverhulme (William Hesketh Lever, 1851-1925) who while he was developing Lever Bros. (Sunlight, Lux, Lifebuoy) also developed the Belgian Congo. Art lover, collector, philanthropist, Lord Leverhulme to the day of his death maintained that his was the largest soap company in the world. Today Procter & Gamble dispute the claim, which...