Word: soaps
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Dates: during 1930-1939
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...America we call the lesser rulers Business Leaders and Corporation Lawyers; the great ones are simple kings-oil kings, match kings, soap kings-hundreds of them. . . . History seems to indicate that in the end democracy has always been destroyed as the free competitive markets of capitalism have been overcome by predatory business practices...
...came to attach more importance to the fibre than to the seeds, cultivated cotton for more fibre. The U. S. now raises too much cotton lint, not enough cottonseed.* But there is no economic reason for not raising cotton as a seed crop, since cottonseed oil makes oleomargarine, shortening, soap, and the cottonseed cake which remains after the oil is squeezed out makes good fodder for cattle...
...committee asked no ruralite what his favorite programs were, but each household was asked whether it kept on hand any packaged cereals, coffee, cleanser; canned soup, milk, tomato or fruit juice; wrapped bread, kitchen or toilet soap; toothpaste or powder, face powder, lipstick or rouge. These are prime radio-advertised products. When the report was published the answers to this question were not included. The explanation: "It was believed . . . that pride would tend to inflate the figures of usage, particularly of products like lipstick and rouge, face powder...
Less reserved or more inquisitive, CBS, whose supplementary survey used the same interviewers, quizzed 10,273 of the same people, last week let go all answers it could get. These would have CBS customers believe that fully four-fifths of all rural homes use packaged soap, cereal, coffee, cleanser; 92% use toothpaste or powder, 77% wrapped bread; that 89% of rural women use face powder, 66% lipstick or rouge. Least used were canned soup (49%), canned tomato or fruit juice (46%), condensed milk (37%). For CBS, the interviewers found out that 80.9% of the families questioned listened...
...armies are rolling in and the Professor is in prison, marked for execution "while attempting to escape." In plot, The Professor might be called downright hackneyed, but no anti-fascist novel has contained more skilful individual scenes-the Professor looking over a display of stylish gas masks, listening to soap-boxers in the park, his encounter with an old classmate turned Fascist, his dreams following a narrow escape from assassination, his doting attentions to his Fascist mistress...