Word: soaps
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Dates: during 1940-1949
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Robust son of a Bloomington, Ill. country doctor, Hubbard quit school at 15, became door-to-door salesman for his cousin (J. Weller & Co., Practical Soaps). Few years later, a dandy in sideburns and tight pants, he had risen to No. 1 U. S. "soap-slinger," become partner of the soap firm of John D. Larkin in Buffalo, N. Y. His supersalesmanship made a household word of Larkin's Creme Oatmeal Soap. He invented the Club Plan, pioneered the premium method of selling (celluloid collar buttons, buttonhooks, "solid silver" spoons, the Chautauqua Lamp...
Thenceforth there is an almost burlesque aptness in the fact of his phenomenal success with soap. Admiring Emerson, he was inspired on a pilgrimage to Concord to write his highly profitable Little Journeys (one part fact, three parts fancy). Biblical inspiration coined such popular aphorisms as "Blessed is the man who does not bellyache." Emulating William Morris' idealistic experiment in fine books and hand craftsmanship, Hubbard founded the Roycroft Shops. His brand of Guild Socialism consisted of turning out rococo limp-leather-bound reprints selling from $2 to $250 ("not how cheap, but how good"), together with his glorified...
Sirs: Mr. Viskniskki apparently is enjoying the publicity ... so I'll add to his pleasure by prolonging the controversy. . . . By strange coincidence, when Viskniskki held sway over the efficiency of the New York Journal and the New York American in 1930, paper towels and white soap were eliminated from the wash rooms and newsprint and yellow soap substituted. I wouldn't under any circumstance accuse Mr. Viskniskki of this brilliant piece of economy. I am merely pointing out that possibly the mere appearance of Mr. Viskniskki at any newspaper plant creates a panic in the paper towel department...
...Washington, Federal Loan Administrator Jesse H. Jones told reporters that at the head of the list of purchases made by the Finns with their $10,000,000 U. S. loan was soap. "They said they wanted to clean up the Russians," he explained. "I don't know whether they were being facetious about it, but that's what they told...
Graham Peck is the 25-year-old son of a Derby, Conn, wire hairpin manufacturer. Ten years ago he was saved from a humdrum life as a hairpin king when he won first prize ($100) in the Procter & Gamble International Soap-Carving Contest with a horse whose anatomy was so mythical that he put a horn on its forehead and called it a unicorn. From then on-through Andover and Yale-he recklessly mixed oils, drinks, metaphors. After graduating from college he set out around the world with $2,000 and a set of paints...