Word: soaps
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Dates: during 1940-1949
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...techniques are still varied and far from smooth. Some telecommercials are as outdated as the nickelodeon's between reel slides: static, leering mink-coat models or unwinking concentration on a bar of soap. Some are working along promising lines: most admen admire Lucky Strike's cartoons and its battalion of animated, marching cigarettes...
...budget: food (see NATIONAL AFFAIRS). In the livestock market, hog prices this week dropped $2 to $22.50 a hundredweight, lowest in a year. Consumers waited for cheaper pork. The sympathetic break in hides, fats and oils, and cotton suggested possible future reductions in the prices of shirts, shoes and soap...
...inventory charge-off, the company would have had net earnings of $48.8 million. . . The company . . . passed all oil, fat and other cost increases along to the public in the form of higher prices [and] tacked on more. The housewives who saved fat and turned it in to the soap manufacturers for little or nothing may find this a little difficult to understand...
...straight through without cuts or that customary desperate wandering of the camera's eye which suggests that it hates music and is bored sick. And for once a movie set of Carnegie Hall does not look like a set for Dante's Purgatorio sculptured out of Ivory Soap by Norman Bel Geddes. With electrifying effectiveness, it just looks like Carnegie Hall...
...idea. Why not have singing commercials set to really good music? Before the ad man could say J. Walter Thompson, he had consulted promising young composer and Guggenheim Fellow Gail Kubik (best known for his score of the Air Force film Memphis Belle), and read him a little soap-flakes jingle that begins by asking: Any runs today, stocking runs today...