Word: soaps
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Dates: during 1940-1949
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Like the hero of a soap opera, Lever Brothers' Charles Luckman this week embarked on a new adventure. Lever went into the cosmetic business: it bought Manhattan's Harriet Hubbard Ayer, Inc. For one of the biggest U.S. cosmetic companies, with gross sales of $6 million to $8 million a year, the price was low-only $5,500,000 for the stock and working capital of Ayer...
...controls ten oil companies and pipelines, a Cincinnati soap factory, two Texas waterworks, sizable chunks of five Rio Grande Valley banks, two small newspapers, bus systems in Austin and Waco, a San Antonio wholesale house, a silverware factory in Mexico, an inland waterway barge line, the Dixie Bus Lines, a Dallas chili plant, and 22% of Henry Holt & Co., Inc., Manhattan book publishers...
...sorts tumble for him like so many roundheeled dominoes, and he clearly qualifies for a fancy future in radio advertising. He knows, to perfection, how to walk into a cushy job by appearing to walk out on it; how to hook a gentlewoman (Miss Kerr) for a soap testimonial; how to turn out a commercial ("Love That Soap") that turns even his own stomach; how to finesse a sharp deal and how to make it stick by the application of blackmail. Above all, he knows how to please his agency's most fearsome client, Mr. Evan Llewellyn Evans (Sidney...
Possibly Hollywood, which is capable of blushing, has heard about the pot and the kettle; in any case, unsure pacing and thin delivery cause a lot of the wickedest haymakers against radio and money-love to land rather light. For all Actor Greenstreet's enthusiasm, Soap Sponsor Evans is so fantastically brutal that most people may think him a freak, rather than a personification of one kind of big-business tyranny. And Adolphe Menjou, expert as he is as the head of the agency, appears more interested in getting laughs than in illustrating what...
Rose retorted in the unabashed and irreverent prose that has won him more newspaper clients than most pundits have. "It's true ... I blow an occasional soap bubble while on the soap box. But what's wrong with that? . . . I've often heard more sensible talk in a barber shop than I've read in a week's issue of the Congressional Record...