Word: soaps
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Dates: during 1940-1949
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...tiny Loire village of Maillé; because they suspected the villagers of hiding an English pilot, the Nazis had killed 124 men, women & children, then razed half of the dwellings. The Hales decided to "adopt" the village, spent more than $25,000 providing their 500-odd wards with shoes, soap, tractors, china, blankets, furniture, altar carpets and scarves for the church and 40 yards of black funeral cloth...
...products of his night & day dreaming. In his black, beige and bronze bathroom, with its motif of Nubian slaves, he plugged in his Loewy-designed Schick electric razor, used a toothbrush and tube of toothpaste he had modeled for Pepsodent, tore off the wrapper he had designed for Lux soap. Even the expensively tailored grey suit he put on was his own snugly fitting creation. Its special feature: inch-and-a-half cuffs on the sleeves, which could be replaced when frayed (a designer's fray quickly...
...great packager" who tricks up boxes and labels, Designer Loewy lures U.S. consumers into buying more soap, lard, perfume and hair oils. If he did nothing more than such trivial things, consumers might well wonder what benefit, if any, they get from his work. But he also works just as hard making all manner of things better and more usable. His new vacuum cleaner (Singer) is the first which is designed to be hung up flat against a closet wall. Foley Bros, department store, in Houston, was the first department store designed so that a shopper could walk through...
...plan work? O.C.I., which has signed a contract to supervise the plan, was convinced that it would. U.S. State Department officials also felt "pretty optimistic" about it. And other Middle Eastern countries have been impressed enough to start dickering with O.C.I, for similar plans to develop their lands-with soap...
O.C.I, will start eliminating this abysmal misery not with steel mills and hydroelectric plants, but with cheap soap and DDT. Among the report's specific recommendations for the first year: spray DDT in barns, homes, under sleeping quilts and on the Persians themselves; hire 200 vaccinators and send them out to the villages; begin immediate instruction in elementary midwifery. At Karaj, where the old Shah wanted to build an integrated steel mill, O.C.I, recommends instead a small blast furnace and foundry to produce the pipe which Persia will need during the plan's first phases...