Word: soaps
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Dates: during 1940-1949
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Sudsy daytime serials are easy targets for radio's detractors. But soap operas go on & on because sponsors find them profitable. Last week, an outlandish new jumble of fact & fancy called Wendy Warren and the News (CBS, Mon.-Fri., 12 noon, E.D.T.) tried desperately to vary the formula...
...Soap Down. Soap manufacturers, who cut wholesale prices 10% only two months ago, announced new reductions. Procter & Gamble Co.'s cut averaged 5%, Colgate-Palmolive-Peet Co.'s 8%, Lever Bros. Co.'s 5%. Reason: declines in prices of oils and fats...
Welcome once more agreeably. I must tell you in due course of my loveable colleague Juan Gomez, who will devotedly conclude with you unspeakable preferences in the matter of: soap, matches, silk pyjamas (for any gentleman's Mrs.), jewelry, oranges, cigarettes, brilliantine (most desirous), also all manner of especials. Great news if you are always in virile way of living since we made merry commonly in the pasture...
Household. When a woman drops a dishrag she knows someone dirty is coming; when two roosters fight in the yard, two young men will soon arrive. A child who eats candy in the privy is whipped for "feedin' the Devil an' starvin' God." Soap should be stirred by a member of the family, because "a strange hand skeers the soap." A menstruating woman can't pickle cucumbers and "a bad woman can't make good applesauce...
Such frenzied advertising flashes, emitted largely by the radio and Sunday newspaper comic section ads, have heralded the postwar return of "premiums," the somewhat mysterious business in which everything from atomic rings to nylon stockings can be bought at cut prices with the proper number of box tops, soap wrappers, etc. Ever since 1851, when Benjamin Talbot Babbitt, the father of packaged soap, got the idea of offering sentimental chromos for 25 Babbitt's Best Soap wrappers, premiums have helped sell thousands of items...