Word: soaps
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Dates: during 1940-1949
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...breaking up suspensions of solid particles; precipitating smoke and dust; speeding up chemical reactions. The sound waves can also pull large molecules apart, turning heavy oils into gasoline. Last week, from Britain, came a report that the little waves may soon be used in laundering, to knock dirt from soap-starved British clothes...
...dark side of the picture she lists Cronin's. "dirty, no towels, no paper, no soap;" the Crimson Network, whose non-functioning bathtub houses the beginnings of an archy colony; and the Copley, "big, with obsolescent pulll-chains...
Nickel candy bars (which have been 6?, including tax) are now 8?; "dollar specials" in candy are $1.25. Meats, bananas, soap, canned goods, bakery products...
...industry weathers it all nicely, though, having found profits like 1944's 90 millions (exclusive of expenses) an effective cushion against the drubbing of its critics. Of course it is occasionally stirred to mouthing sleepy tongue-in-check rationalizations about how soap operas and "ugly-plugs" are the mandate of the people and an affirmation of the democratic mode; but 90 millions is after all a powerful soporific to even the most outsized social conscience...
...public interested in education and self-improvement. This fact will not forever be lost to advertisers. We have in recent times seen the decline of the supposedly eternal gag type of humor, and its slow replacement by the situation comedy of Morgan and Fred Allen. The quiz shows and soap operas are wearing thin in their turn. When sponsors do realize that the American's concern with his personal inadequacies is not limited to "cathartics and mouth-washes," and turn their shame-on-you technique to exposing airpockets in his education, we can expect a flood of adult programs...