Word: soaps
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Dates: during 1940-1949
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...course, there are such recognized horrors as soap operas and trite commercials. And singing commercials! Really, it hasn't been proved to me that anybody listens to them. But the most conspicuous lack in your broadcasting isn't appreciated here at all. You all seem to console yourselves that, with all its faults, American radio is far ahead of anybody else in broadcasting techniques. That's absurd...
Federal Reserve (Nov.). In East Weymouth, Mass., Sam Schofield bought 64 bars of Army surplus soap, each stamped: "Save Soap to Win the War. (Signed) Commander in Chief, Abraham Lincoln...
Modern man has developed innumerable devices for blowing himself up, giving himself bad eyesight, high blood pressure, flat feet, nervous indigestion, and ossification of the brain. He has produced an atom bomb and a panty girdle, the vitamin pill, the comic book, the subway gum machine, the soap opera and the revolving door. But in the minds of thousands of New Yorkers all of these achievements pale when compared to the Fifth Avenue...
Abie long since proved to be impervious to critical assault & battery. It made its author, Anne Nichols, a millionaire several times over with its six years on Broadway (1922-28), innumerable road tours and stock performances, foreign royalties, one previous movie (1928) and a radio soap opera (withdrawn last year by Procter & Gamble after vigorous listener protests). In Manhattan for the premiere, Playwright Nichols predicts that Abie will go on making money for another 25 years...
Entertainment without the aid of visual stimulation also came under the sociologist's fire when he added that "If anything can be worse than Hollywood, it is the radio and its soap operas. The enervating effect of such goulash on the masses is too great even to be estimated...