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Word: soaps (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...surviving Jews (not including those of Russia) have found no victory in Hitler's defeat.* Their exodus was illegal, clandestine, and humanitarian. A Polish Jewess explained why: "You know what Europe is to me? It's a cemetery. When I walk into a store and see soap on sale, I remember that this may be the body of my sister...

Author: /time Magazine | Title: REFUGEES: Exodus | 5/6/1946 | See Source »

Fans' eyebrows shot up at the Yankees' new publicity methods. Newspaper advertising for ball games is traditionally confined to austere announcements of time, place and contestants. Up came the Yankees with ads in the best soap-opera style. Sample: "Can Washington's famous 'knucklebal' pitchers stop what experts call the sluggingest team in the League? Or will Di Maggio, Keller & Co. make mincemeat of the Senators' pitching staff? Come out to the ball game...

Author: /time Magazine | Title: Sport: Play Ball! | 4/29/1946 | See Source »

While critics of soap opera and windy commercials discussed what was wrong with the soul of U.S. radio, the patient's body grew & grew. In the calendar year 1944, reported the Federal Communications Commission, the nine networks and 875 standard broadcast stations in the U.S. and its possessions had reported profits, before taxes, of $90,272,851, an increase of 35.8% over the previous year...

Author: /time Magazine | Title: ADVERTISING: And Now a Word about Profits | 4/15/1946 | See Source »

...amazing assortment of evasions, half-truths and untruths activate the kilocycles. Radio actresses whose only acquaintance with hose washing is an occasional rinsing of ... nylons in a hotel bedroom . . . stand before microphones and read 'authentic testimonials' about soap flakes...

Author: /time Magazine | Title: Radio: Bughum | 4/8/1946 | See Source »

...think as much as you used to? You are aware no doubt that your consumption of tobacco and alcohol has practically doubled . . . you will plank down three quid for a bottle of Scotch, you can't be trusted with a railway towel or a piece of hotel soap . . . and [you] write to the Times against Picasso; you're more antiSemitic, even, than before...

Author: /time Magazine | Title: The Press: Highbrows' Horizon | 3/25/1946 | See Source »

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