Word: soaps
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Dates: during 1940-1949
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...anyone . . . try to survive and keep his family alive, to furnish a pleasant place to live with bits of this and that, to manage eggs from wrongly fed and badly housed chickens, to scrape and tan animal furs for family use, to wash and spin wool, with homemade soap and homemade spinning wheel, to finish the winter evenings by the light of a potato-lamp (with its improvised wick set in melted fat in a hollowed-out potato!). The effort is sure to leave him with the greatest indifference toward the "literature of despair...
...Lever Brothers (soap, tea, toothpaste, etc.), $7,274,503 for Bob Hope, Inner Sanctum, Lux Radio Theater, A Woman's Life...
...Were Gone (Simon & Schuster; $3.50), Scripter Corwin charged radio with "dreadful mediocrity. . . . The average sponsor and agency ... borrow, imitate, plagiarize, and perpetuate formulas . . . and become fast slaves to ratings. Originality and experimentation are . . . firmly rejected. I believe . . . radio has a higher destiny than merely to sell soup and soap...
From the Japanese and their puppets, the Communists took over properties roughly valued at $15,000,000, as well as some 300 kilometers of the Peiping-Suiyuan Railroad. They have reopened two flour mills, and factories making cigarets, matches, soap, porcelain, lacquer, varnish and even artificial eyes...
...Nedenia Marjorie ("Deenie") Hutton, 22, who will inherit a fraction of her mother's General Foods (JellO, Post, Toasties, a shopping list of others) fortune, wartime USOverseas entertainer and stepdaughter of Joseph E. (Mission to Moscow) Davies, onetime U.S. ambassador to Russia; and Stanley Rumbough Jr., 25, Colgate soap heir and wartime Marine fighter pilot; in Manhattan...