Word: soaps
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
...almost as often, but neither as well nor as profitably, as Bing Crosby. An old radio hand at 29, Jack Smith has never had a sponsored show of his own, has sung for his supper on scores of sustaining programs. Last week, the biggest spenders in radio, Soap Makers Procter & Gamble, gave him one of radio's best spots: a four-times-a-week Jack Smith Show (CBS, 7:15-7:30 p.m., E.W.T...
...have $11 million-a-year worth of radio enterprise (soap operas, Truth or Consequences, etc.), signed Smith for two years, and plan to blow $1,600,000 a year on the show-which is a lot of Oxydol. It is a good contract for Jack Smith: if P & G decide to drop him, they lose the right to the prize radio time (held for three years by Chesterfield)-and meanwhile Jack Smith can sing on as many other radio shows as he, and his fans, can take...
...Cinemactress Mary Astor in The Merry Life of Mary Christmas, a hackneyed comedy series about a chichi female columnist that sounded as soporific as soap opera...
Daytime radio listeners, who get more soap than opera in their basic diet, last week were promised more opera. The National Association of Broadcasters, the industry's self-regulating Hays Office, "recommended" to its members that daytime commercials be cut to the length of nighttime commercials, as soon as advertising commitments permit. It meant that on 15-minute daytime shows listeners would get 45 seconds more of heart tugs, only two and a half minutes of soap plugs...
...high-school boys (gabardines & denims, single-breasted suits, two-tone sport coats). Next, the Joseph Shoe Salon, which once employed Gene as a part-time clerk, paid him $500. He found out where bobby-soxers bought their shoes and why. Other firms ordered surveys on chewing gum, cosmetics, perfumed soap...