Word: soaps
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Dates: during 1940-1949
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...most Confessions' readers are between 20 and 34 years old, they are obviously neither frustrated old maids nor sex-stirred bobby-soxers; 72% are married; they pay more rent ($29 a month) than the average Daytonite ($25); 72% have graduated from high school, 3% from college; 100% buy soap...
Running the gamut of styles, the show leaned to the progressive, contained few echoes of war, political plumping, or the soap-box exhortations fashionable a decade ago. There were elaborate, anything-but-immaculate conceptions which for untutored eyes might just as well have hung upside down. There were shaky, stuttering labors-in-oil by artists known chiefly to their immediate families, friends and critic-sponsors. There were also sober, estimable paintings by artists like Alexander Brook, John Carroll, Walt Kuhn, Raphael Soyer. Sample critics and choices...
...well-qualified expert last week took on the thankless job of defending commercial "plugs." The unloved commercials' aggressive defender was Ralph Smith, general manager of Duane Jones Co., an ad agency that puts some 2,000 commercials on the air every week-mostly for soap and patent medicines. In a letter to the New York Times, Smith asserted "Persons who complain about commercials are, as a rule, disgustingly healthy or so strongly fortified financially that grocery bills are no problem. Frankly, commercials are not written for such as these...
PARTY LINE-Louise Baker-Whittlesey House ($2.50). Nostalgic glimpses of Mayfield, Calif, a generation ago show how Blossom Tramlin, the town menace, becomes the town heroine; how Miss Elmira stops a run on the bank by general blackmail. Soap opera sentiment and humor...
...Taking. In the hold of the smashed ship were 350,000 cases of canned goods, dehydrated potatoes, cigarets, soap, matches, flour. Lashed to the decks or stored below were locomotives, armored cars, jeeps, trucks, tires. The cargo of U.S. Government material consigned to the Army in Europe was worth more than $3,000,000. It was there for the taking...