Word: soaps
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Dates: during 1940-1949
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...long-winded soap opera came to a happy ending last week. Back in 1941, huge Lever Bros. (Swan, Spry, etc.) sued equally huge Procter & Gamble (Ivory. Crisco, etc.) in Baltimore, contending that P. & G.'s new Ivory soap infringed on Lever's brand-new patented Swan soap. Promptly, P. & G. fired back with a suit of its own, charging that Swan soap infringed on old Ivory soap (TIME, June 22, 1942 ). After a three-year legal struggle, Lever Bros. won its suit in appellate court last December, got ready to battle P. & G. on up into...
...Sergeant? The network can boast that it has more good programs than any one chain at home. Transcriptions of Bob Hope, Jack Benny,Fred Allen, Bing Crosby, Kate Smith et al. arrive weekly and are broadcast with no breaks for such affairs as soap operas...
...appear on Louella's programs with no reward other than Louella's love and unflagging loyalty-or her equally unflagging enmity if they said no. She got $50,000 from Warners for her appearance in Hollywood Hotel. For getting stars to pose gratis for Woodbury's Soap testimonials (beginning in 1939) Louella gratefully admits to having received a "Christmas gift," promises to sue anyone who says she gets a salary. For the screen rights to her autobiography, Darryl Zanuck is paying Louella $75,000. (Cracked Hedda: "Darryl, I want $150,000 if I appear...
...Trains are considerably reduced and all rolling stock is in a bad way. . . . The local population is getting per month: one slice of meat; one cake of soap and a little oil; a minute quantity of fish and one egg. Only children have the right to milk. The people keep body and soul together with a little rice and vegetables. . . . "Brides can no longer include a tansu [wooden chest of drawers] and a mosquito net in their trousseau, but must be happy with two boxes of senko [incense] and a basket [bassinet...
...production is under the direction of Elliot Duvey, whose worries in the past week have ranged from the receipt of a revised script (Saroyan, believe it or not, cut 15 pages, mostly from the first act--and it was a beautiful job of getting off the soap box) to the necessity--brought about by mumps, of all things, knocking out the original castee--of doubling in the lealing role of army-bound Ernest Hughman. Fred Graves, who appears as August, the Hughman rejected by the army, bears an incarnal resemblance to Eddie Dowling, who has often appeared in Saroyan plays...