Word: soaps
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Dates: during 1940-1949
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Will Opal marry Joe, or will the dead hand of the past reach out to prevent the match? War or no war, such dread questions-dear to the hearts of soap-opera buffs-remained the favorite daytime stimulant of 35% of U.S. radio's listeners...
...Hooper statistic, however, gave some indication of eventual surcease from the soaps: in 1943 daytime listening expanded 6%. Most of this additional listening was to nonserial programs, of which there was a 1943 increase from 6½ to 22¾ hours a week (weekly hours devoted to soap opera: about...
That radio in general, not merely soap opera, is the American woman's home companion was confirmed by Hooper's finding that at almost any hour of the day or night more women are listening than men and children combined...
This strange confession was made Dec. 10 by a U.S. Marine who had been to Guadalcanal, New Caledonia, Tulagi, Bougainville. He was Combat Correspondent Sergeant Roy Maypole, 29, onetime radio soap-opera impresario. He spoke too soon. When the Marines landed on Bougainville's Empress Augusta Bay, Sergeant Maypole heard some shooting and saw some Japs...
...original chain, the Trans-Canada (19 private, six CBC stations) is already operating 16 hours a day with everything from soap operas to symphonies. The new network-"The Dominion"-is on the air only during the heavy listening hours...