Word: soaps
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Dates: during 1950-1959
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...that audiences are insatiably curious about U.S. technology and U.S. medicine. The Voice listener will also learn a lot about how U.S. workers really live, will know that in vast parts of U.S. industry, labor and management are harmonious. Typical is the dramatized story, not without a few naive soap-operatic touches, of Joe Smith, a worker in the American Lead Pencil Co. of Hoboken, N.J. ("There are more beautiful towns in America"). Twelve years ago, things did not go so well with Joe Smith. When the union started to organize the workers, there were strikes. One night...
...remainder of the picture is taken up with the successive weeks of victory for Colman until he eventually is trying for the $40,000,000 question, the one which will put Milady Soap Company, the sponsors, out of business. Vincent Price, company owner, has tried to keep him off the program by paying him and stopping the show but it doesn't work. The public is behind Colman, and when he doesn't appear, no soap is sold. Price tries to muddle his mind, by sending Celeste Holm after him; he has tried to find his weak spot by getting...
...sparked by innovation, advertising, packaging. Back home he planned a great advertising crusade to teach the people to want and use new products. "We should not surrender before the old custom of living on borsch and mush," he said. He even tried his hand at writing a slogan about soap: "He who does not wash himself several times a day is a candidate for the hospital...
...results of the Russian election last week were-after the figures had been adjusted-better than ever. First returns were that 110,964,172 people had voted. That was 99.96% of the people eligible to vote, showing an electoral purity .52% higher than Ivory Soap...
...Farrand and Robert Fletcher '45 will star in the soap opera serial, which is entitled "That Young Couple." Other members of the company will appear in the video production...