Word: soaps
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Dates: during 1950-1959
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Duffy, and his far-flung team of 50 vice presidents and 1,150 employees in eleven U.S. cities, had done it by snagging choice new accounts (Lucky Strike, Schick Razors, Swan Soap, T.W.A.), and by hanging on to such B.B.D. & O. perennials as U.S. Steel Corp., Du Pont and General Electric. In six years, the agency had added a cool $50 million to its billings, more than doubled its business. B.B.D. &O. reports no gross revenue, but based on the usual 15% commission, its gross had risen to about $12 million a year...
...afternoons, but his floor is so well-washed with tears that it must need only a dry mop at the end of the day. And, of course, the audience this film has found is happy: they must be telling their friends that "My Foolish Heart" is like a beautiful soap-opera come true...
...only decoration in the Philadelphia office of Samuel Simeon Pels is a bust of Abraham Lincoln, made entirely of soap. That is fitting enough: Samuel Fels, who celebrated his goth birthday last week, has spent a lifetime making soap. Still active as president of Fels & Co. (Fels-Naptha), which his father and brother founded 74 years ago, Soapmaker Fels put in a five-hour day, as usual, in his office across from the factory. Though he makes only soap and soap chips-and has never gone in for soap opera-Fels has steadily kept his company among...
...crown (35?) ceiling on weekly spending money. "We don't want any feeling of sheep and goats," said Foot. He settled on a school uniform of grey flannels and blue blazer, but avoided one public-school stereotype by deciding to do without an Ottershaw tie. Haircuts, laundry and soap were included without extra charge...
Wonderment. Procter & Gamble, No. 1 U.S. soap producer for generations, had in recent years pushed Lever even farther back in second place-notably by its aggressive selling of synthetic detergents (soapless cleansers), the industry's biggest postwar phenomenon. Lever's big mistake was its failure to anticipate the popularity of detergents. When Luckman took over, Lever had no detergent on the market. By the time Luckman brought out "Surf" in early 1948, P. & G.'s "Tide" was already sweeping the market-and had no trouble holding its lead...