Word: soaps
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Dates: during 1950-1959
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...like McElroy, Secretary of Defense, but I think he should use a good deal of the soap he sold to wash out his mouth...
...Angeles area, and Dr. McBride's clinic is typical of the best. A soundproof partition insulates the waiting room from the barking and mewing in the examining and operating rooms; wards are also soundproofed, and the building is air-conditioned. The prevailing odor is of strong surgical soap. The lab runs an impressive variety of tests like those for any human patient: urinalysis ($5), complete blood count ($5), vaginal smears (three for $10). X rays are used for both diagnosis and treatment. The operating room is a scale model of any good hospital o.r., with sterilizers, surgical instruments, anesthesia...
Like Eliot's Anyman, Charles Clé, at 61, began to have mordant thoughts about Félicie Crippa, who had been his mistress for 13 years. A soap and perfume salesman, Clé lived with Félicie in a cozy, two-room Paris apartment just down the street from Père-Lachaise Cemetery. He was a quiet man, always neatly dressed, always polite to his neighbors. Félicie was a short, plump, sad-eyed widow with bobbed greying hair. Eleven months ago she disappeared. Clé explained, "Félicie has gone to Italy. Life...
...author who, a decade ago, wrote The Girl on the Via Flaminia, an effective novel about the blighted romance of a frail-gunning G.I. and a beautiful Italian girl who is bothered about being bought. Now Scriptwriter Hayes (The Rainmaker, Island in the Sun) has restaged his old no-soap opera. This time the shattered city is Hollywood. The Girl on Wilshire Boulevard is a blank-souled beauty with a neurotic yearning for stardom. The sentimental, insensitive G.I. is a few years older and wryer-a screenwriter on leave from his wife. The prose still has an unwashed smell...
...resemblance to the caricatured three-martini sincere-tie adman of Madison Avenue legend. In Procter & Gamble's tight check-and-balance organization, advertising was something of a science, tied closely to research and development, production and marketing. P. & G. advertising knew almost to the ounce how much soap each of its bubble-bathos radio programs could be credited with selling. P. & G. advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes. In P. & G. beauty salons, ladies have their hair washed with two Procter & Gamble shampoos...