Word: soaps
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Dates: during 1950-1959
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...Manhattan's flossy Finch School for proper young ladies. In a final, futile effort to steer her clear of the theater, he bought her a gift shop on Madison Avenue (Studio d'Arlene), which closed in the Depression. Soon a toughened veteran of the soap-opera circuit (Big Sister, Aunt Jenny), Arlene went on to mysteries (Mr. District Attorney), musicals (Phil Spitalny's show), and THE MARCH OF TIME. In her 20-odd Broadway roles, most of them undistinguished, she played everything from a Russian sniper to the Virgin Mary; but when Hollywood cast...
...wall, strategically placed a third behind the committee to pick up documents exchanged across the table and Senator McClellan's fancy doodlings. TV-savvy committee members often delayed proceedings by delivering politics-loaded orations geared to home-state audiences, but even this, wrote one viewer, "was better than soap opera." The committeemen were also TV-wise enough to save the top witnesses until last, sprang the taped phone conversations at precisely the proper dramatic moment, drowning out racy epithets with an electronic beeper signal. Said Schearer: "The Army-McCarthy hearings had its 'Point of Order' slogan...
...Elroy's longtime protégé, St. Louis-born Soapmaker Morgens graduated from Washington University ('31) and Harvard Business School ('33), first went to work as a $150-a-month store-to-store salesman for Procter & Gamble in Kansas City, trying to interest people in soap in a Depression year when many could barely buy food. He did so well that P. & G. sent him on a cross-country tour. After six months of driving up and down country roads, Morgens reported to his surprised bosses that their first job was to sell people on cleanliness...
...automatic washers that allows housewives to tootle off for the day without worrying about wet wash sitting in the machine for hours. Norge's "Round-the-Clock Timer" can be preset to start the machine anytime up to ten hours after the departing housewife puts in laundry and soap...
...shrewd combination of Dr. Christian. David Harum and Tugboat Annie, Ma is "the conscience of her community" and trusts folks "till that trust is violated." Soap operaddicts feel that her show is a pleasant extension of the ancient art of storytelling, and offers helpful hints to daily living. Her detractors find it tired bilge, intensifying human frustration in its calculated attempts to bring temporary relief by dredging emotional sewers...