Word: soaps
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...million housewives tuned in to Ma Perkins this week, there was little doubt that bighearted Ma would help caddish Jack. For listeners know Ma better than they know Nora Drake, Our Gal Sunday, Young Doctor Malone, Mary Noble and eleven other serial sobbers. Ma, like Ivory soap, has been floating around longer than any of them.* Last week, saintly, sorghum-sweet Ma Perkins celebrated her 25th year on the air as the grey, bespectacled widow who operates a lumberyard in Rushville Center, U.S.A. For 15 tear-stained minutes a day, five days a week, Ma has solved more than...
...blue-eyed Neil McElroy encourages people to call him "Mac," has a soap salesman's knack for making new friends, introduces himself to strangers as "McElroy of Procter & Gamble." He enjoys parties, tennis, fishing, poker and bridge, tries to spend weekends with wife Camilla, son Malcolm, 14, daughter Nancy, 21 (another daughter, Barbara, 19, is married), is a working Episcopalian. At the office he is a stickler for accuracy, delegates large chunks of responsibility, expects subordinates to back up suggestions and arguments with facts. To forestall a conflict-of-interest problem, he will sell $56,000 worth of General...
...Washington's strife-spiced Senate caucus room last week, witnesses before the Senate Labor Rackets probers squirmed through the best soap opera that daytime TV could provide (see NATIONAL AFFAIRS). Although the major networks decided that one of the year's best running stones did not justify the heavy cost of carrying it, Manhattan's public-service-minded Du Mont Broadcasting Corp. was forking out $50,000 to cover the 5½ hours of hearings daily for three weeks. The telecast unfolded first on Du Mont stations WTTG in Washington and WABD in New York, by week...
...good measure the directors have tossed in a couple of vigorous dances, and plenty of silly horseplay--such as the cigar-lighting routine, the fall from a chair to the floor, the pushing of a soap-filled shaving brush in someone's face, the pinching of female buttocks, and the person hidden under a table who moves it all over the stage in order to overhear a conversation better. And they have invented some new laughs. For example, when Benedick says of Beatrice, "I do spy some marks of love in her," the remark takes on a fresh significance through...
...Fire (MGM) smolders intermittently, which is in itself surprising because the plot could set soap opera back at least ten years. Bing Crosby might have cheered everybody by husking a tune or two, but instead he is up to his tonsils in a sticky broken-home situation that would challenge the sweet wisdom of Dorothy Dix. He just cannot forgive his ex-wife (Mary Fickett) for letting herself be seduced, then married by that smooth talker from the State Department (Richard Eastham). The brink is attained when Mary shows up to play tug of war with Bing for custody...