Word: soaps
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Dates: during 1950-1959
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Already a pioneer in the stratosphere of quiz shows, Van Doren has only a fictitious precedent if he decides to press on. In a 1950 movie comedy, Champagne for Caesar, Ronald Colman played an omniscient scholar who almost wins a quiz-show sponsor's $40 million soap company. Says Sponsor Rosenhaus: "Everybody keeps asking if Van Doren is going to win the Geritol company. But we're safe." Geritol's contract with Barry & Enright limits its annual outlay for prizes to $520,000; anything over that comes out of the producers' pocket. So far, Van Doren...
...semiliterate in the Madison Avenue manner. Adapted from the novel by Radioman Al Morgan, it focuses on the men who guide the stars of the TV-radio industry, holds them high to show how low they are, and growls: in this business, anything goes, even integrity-if it sells soap and toothpaste...
Magloire's most obvious money-makers were companies that manufactured soap, cement and sisal bags. He held a monopoly on all three products, and kept the profit margin high. Meanwhile his two brothers were uncommonly successful in a variety of enterprises, including the country's largest tobacco exporting firm. Another money-making deal involved the new Delmas Road leading out of Port-au-Prince; real-estate records show that before the road was built Magloire and his cronies bought up big blocks of the land along each side. And as the stories began to come out, dozens...
...Blue Train" that runs from Paris to the Riviera was canceled-setting off a cry of anguish from Riviera hotelkeepers, who estimate tourist traffic is already off 75%. Housewives caught the panic, and driven by the memory of what items were scarce in World War II, stripped shops of soap, candles, rice, canned goods and sugar (though France actually has a sugar surplus). Premier Guy Mollet pleaded for calm and discipline, scolded: "During the last few days, a new wave of fear seems to have broken over part of France...
...over Europe last week, the shortage of oil from the Middle East clamped a squeeze on consumers and industry alike. With only enough oil for about two months, the French government watched helplessly as panicky Parisians besieged gasoline stations-and prudently began hoarding every other commodity, from coal to soap (see FOREIGN NEWS). Britain, which announced that official gas rationing will start in two weeks, is little better off. Estimates are that oil reserves will last through January. Then Britain will have to reduce consumption 25% or more, depending on how much oil it can import from...