Word: soaps
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Dates: during 1950-1959
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...measure a sales pitch for mankind in general. Concocted for the theater when the iconoscope was still a gadget little known outside the laboratory, Playwright Thornton Wilder's crazy, mixed-up parable of the human race is a tale told largely in TV's own terms. Its soap-opera domestic situation, its firm reliance on interpolated newsreels, its constant comic interruptions and its narrow escapes from the maudlin and the mawkish by a hasty retreat into the reality of backstage confusion are all old television tricks. On TV itself last week, they served smoothly to give Wilder...
Stroud found a nest of newborn sparrows in a prison yard, took them to his lonely cell. The experience of taking care of the birds moved him, and he decided he would like to raise canaries. He painstakingly built a cage out of a soap box, using a razor blade and pieces of bottle glass as tools. Although he had gone to school only as far as the third grade, he now absorbed all that prison libraries could teach him about chemistry, biology, ornithology. Displaying heroic patience, he carried out thousands of experiments with homemade apparatus, found remedies for major...
...phoned Colgate-Palmolive Co. Chairman E. H Little on the pretext that he wanted to pay hls respects "to the most prominent North Carolinian in New York " Little was so pleased that he sent his car around tor Robinson, who ended up with an ad contract from the soap company In 8½ years, the News's circulation has risen 30% to 69,858. advertising revenues doubled, and gross yearly earnings (before taxes) increased from $900,000 to $2,200,000 enabling the paper to pay off its $1,000,000 debt...
...From Soap to Beer. One nobleman wrote Vicki: "I am prepared to plug anything from Coca-Cola, which I don't drink, to the Democratic Party, though I prefer the Republican, and can be sour or sweet, bellicose or pacific, to order." Lord Scarsdale, 57, of the famed Curzon family, a 2nd Viscount, 6th Baron and loth Baronet all in one, enclosed a pamphlet with his job application, detailing the glories of his ancestral home, Kedleston Hall in Derbyshire. Not counting those with hyphenated names claiming to be direct descendants of William the Conqueror ("If they...
Lord Nugent's assets, according to Elliott: "Autocratic bearing, beautiful speaking voice, wonderful, pure Oxford accent, good-looking." Added Vicki: "Well-built, quick-witted, fine sense of timing." With the deal closed, Elliott relaxed in his hotel room, happy with the thought of peerless plugs for "everything from soap to beer." As the phone kept ringing, he reached for it, murmuring, "I have no time to do anything but brush off peers." But Vicki seemed sorry that the contest was over. "They've all been perfect gentlemen," she sighed...