Word: soaps
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Dates: during 1950-1959
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...Faith & Soap Operas...
...Manhattan, TV soap operas carried an even greater load of grief than usual as leading characters on Brighter Days, First Love, Golden Windows and The Inner Flame were either accused of or confessed to murder...
...religious programming he found even worse: "First of all, there are the popular skits about wholesome families, presumably model Christian families; some of them are the best argument for celibacy advanced since the Middle Ages. I would never have believed that anything could be stickier than some of the soap operas, but religion has outdone even Lever Brothers. The difficult art of Christian family life is reduced to little moralisms and pleasantries, and to the cheerful conclusion that it pays in the end . . . Religion is introduced as a fragment of ritual, or a moralistic cliche, or an offstage voice quoting...
...Manhattan. Procter & Gamble, Lever Bros, and Colgate-Palmolive Co. estimated that they would spend this year a total of $64 million on TV to sell soap. The National Council of Churches earmarked $1,405,000 to sell religion over radio...
...Soap in a Tube. Soap, packed in an unbreakable polyethylene tube, has been put on the market by Stamford's Zotox Pharmacal Co. The soap is for travelers and those who do not like messy soap dishes in bathrooms. Price...