Word: soaps
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Dates: during 1950-1959
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...World (weekdays, 10:30 a.m., NBC) is a TV soap opera with a difference: it promises to tell its dramatized stories in six to 15 episodes each, instead of going on endlessly. The current sudsy romance (sponsored by the Borden Co.) deals with Claudia Morgan and Philip Reed, who are supposed to be one of Broadway's better-known husband-and-wife acting teams. Claudia is growing deaf but won't tell her husband, who worries because she is acting peculiarly...
...survey included questions like "Would you buy soap endorsed by a communist radio singer?" in the attempt to find clues to what Stouffer called "very basic opinions." Stouffer said the book shows how attitudes varied according to region, sex, religion, education, and occupation of the persons polled...
...splashing does of technicolor. Ethel Merman is the film's biggest asset, launching into her songs with a driving enthusiasm that shames Dan Dailey, who is busy worrying about his errant showtime son, Donald. O'Connor hoofs and melodizes in his usual manner, but looks like the Soap-Box Derby Winner with a Cadillac when he romances with a healthier and heftier Marilyn. For all her eye and hip rolling, Monroe is unable to project effectively as she did in Gentlemen Prefer Blondes. She mouthes through several enticers, including "Heat Wave" and "After You Get What You Want...
...cheer, television's week began like a vast coast-to-coast autopsy. March of Medicine performed a gory operation on a man's heart artery in front of the TV cameras. Medic, sounding less and less like a Dragnet-in-bandages and more and more like daytime soap opera, told a pathetic story about a young girl with breast cancer. Robert Montgomery presented a full hour of smilin' through muscular dystrophy and multiple sclerosis. But while he recuperated, the televiewer was able to find cheerier fare...
Some of the week's most noteworthy events took place offstage and underwater. Colgate-Palmolive, sponsor of CBS's nighttime version of Strike It Rich, the show that trots misery right onto the stage and peddles soap with it, announced it was dropping the show at year's end. This good news for good taste was tempered by the fact that the same sponsor apparently plans to continue the NBC daytime version of Strike It Rich...