Word: soaps
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Dates: during 1950-1959
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...more for Italy than foreign capital, thus does his best to ban outside investors and increase E.N.I.'s power. Starting with capital of $50 million last year, E.N.I, has rapidly expanded until now it controls most of Italy's production and refining, operates a tanker fleet, makes soap and sells 20% of all Italy's gasoline...
...Dictaphones for dictation, the whole Bible on records. And yet he never sounds mechanical and often seems oldfashioned. He unblushingly applies the hard-sell technique to God ("I am selling," he says, "the greatest product in the world; why shouldn't it be promoted as well as soap?"). And yet such eminently low-pressure, dignity-bound clerics as the Archbishop of Canterbury have given Graham their blessing. A farewell dinner given for him in London this spring included 70 peers and peeresses, and even the austerely intellectual Manchester Guardian admitted, "He has a holy simplicity...
Three Hours to Kill (Harry Joe Brown, Columbia) might be called a saddle-soap opera. The heroine (Donna Reed) is a girl in "trouble," a sort of Stella Dallas of the Purple Sage, and pretty grim about it too. To make matters worse, she doesn't even get the hero (Dana Andrews...
...even the neat lines, Bogart's expert delivery and some effectively acid scenes fail to make Contessa much more than an international-set soap opera...
Most daytime radio and TV shows seem aimed at ten-year-olds. But on Sunday the rules change. Instead of soap operas and giveaways and cosmetic hints, the Sunday audience is considered grownup enough to hear-as they did this week -readings from Christopher Marlowe's The Tragical History of Dr. Faustus (on NBC's Anthology) and to enjoy an appraisal of Ralph Waldo Emerson by the University of Southern California's Professor Frank Baxter (CBS), who pretends to be nothing more or less than an interested and interesting teacher...