Word: soaps
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Dates: during 1950-1959
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...Barnett, prohibited by space and time limitations from imitating the far-ranging freedom of movie cameras, had to cut the film script down to a sentimental skeleton. The original film had been aimed at the handkerchief trade; on TV the tear jerking scenes came as fast as in any soap opera. To compensate for his lack of mobility, Director Kulik borrowed heavily from Hollywood's sob expert, Ralph Edwards (This Is Your Life). Just like Edwards, the Lux show employed a tremulous, offstage voice to say such things as, "Yes, you came to New York, Jodie, to lose yourself...
Easy Payments, by Ray Doyle (Hermitage; $3), is a soap operetta, and its refrain is that a loan collector's lot is not an easy one. With a baby on the way and a stack of unpaid bills, sobersided Dan Cantrell cannot be choosy about his work. His job as "investigator" for the Trustee Personal Finance Co. is to hound the "slows." He soon finds that the slows' lot is not a happy one, either. Families live in crowded walk-ups where dank, paintless walls "shed their plaster skin revealing the ribs of lath." Unkempt women in faded...
Stick-Up. Brightly decorated vinyl-plastic "fabric" which sticks to a variety of surfaces (e.g., kitchen walls and book covers) was brought out by Manhattan's Cohn-Hall-Marx Co. "Con-Tact," which can be wiped clean with soap, comes with a backing that is peeled off, leaving an adhesive surface. Price...
...star of stage, screen and TV, and invented special makeups for each medium. By retailing the same kind of theatrical glamour to housewives as well, it has grown into a cosmetic giant, with some 200 different kinds of lipstick, face powder, talcum, cologne, mascara, face cream, shampoo and soap. In 1953 alone, Davis Factor and Max Factor Jr., the brothers who run the company as chairman and president, counted net sales of $19 million in 101 countries, with profits...
...listen to such critics as Neo-Realist Cesare Zavattini, who says: "It is a crime to use this gift of God . . . the film ... if we don't use our moral conscience and also make films of the real life we see before us. It is like using soap only to make bubbles and never to wash yourself with...