Word: soaps
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Dates: during 1950-1959
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Long before the first cyclists huffed into sight, the quiet provinces were invaded by a loud caravan of sound trucks and spielers. Everywhere, the ear was assaulted by pitchmen peddling Nescafé, Cinzano, Perrier water, soap flakes, rubber tires. L'Equipe sent a nightclub songstress to put on her act wherever the Tour stopped for the night. A few irritated sportsmen muttered that no one would have noticed if the bike riders never showed...
...Money. Nordine keeps his programs simple because he has no time to rehearse. Each week he records commercials for more than a dozen radio and TV sponsors, acts on soap operas, announces local shows, narrates for Chicago's growing TV film industry...
...cartel-minded competitors. But "Dutti," as he is fondly known to his customers, was never fazed by that. When manufacturers of standard brands refused to sell to his cut-rate "Migros" (like demigros, i.e., semi-wholesale) stores, he set up his own factories to turn out everything from soap to noodles. When newspapers turned down his ads, he started a paper of his own. When the government passed laws directed against him and his stores, he formed his own political party, was elected to the Swiss parliament by the biggest vote in history. Last week, to the consternation...
...Release. Just before turning the prisoners over to the French, the Communists gave them haircuts, bars of soap and a meal of pork and chicken. When the French navy put in at Haithuon to take the prisoners away, Viet Minh nurses were conspicuously serving them tea. But the French rescuers still had to carry most of the prisoners aboard the LSM in stretchers, and the prisoners who were well enough tore almost ravenously into a good French meal. When they had finished, some heroes of the great battle came back to the galleys with hands outstretched, pleading for more...
Most of the industrial answers are highly technical, having to do with aeronautical, chemical or electronic engineering. But they can be as down-to-earth as a speed test on next year's automobile design or a weight test on a design for a suspension bridge. A large soap company is currently making a market survey. When all the data is assembled, it will be reduced to formulas punched into a patch panel and fed to the computer. From the result the soap company hopes to discover which of its products are likely to find a future market...