Word: soaps
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Dates: during 1950-1959
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...gilded Oscar (Best Actress of 1952, for her work in Come Back, Little Sheba) scarce beginning to peel, has already laid aside her dignity and gone for a summer's dunk in a tub of sentimental lather. For this film, based on a Vina Delmar novel, is pure soap opera, and it is the kind of suds that leaves a sticky ring around the mind. Shirley plays a part that is wallowingly reminiscent of John's Other Wife...
...running for Congress in California, Jimmy Roosevelt had to overcome almost as many problems as a soap-opera heroine. To begin with, he had to make a political comeback; in 1950 he had been beaten by more than 1,000,000 votes by Earl Warren for governor. This time he 1) faced nine candidates, 2) was repudiated by Democratic National Chairman Steve Mitchell, and 3) was, of course, dogged everywhere by his famed signed letter in which he confessed to adultery with nine women...
...wouldn't ask the doctor about his private life. You would simply pick the best doctor." Last week his Kaffeeklatsch-and-candor campaign paid off with a 6-to-1 victory in the Democratic primary. Jimmy is almost sure to win in November, unless, as often happens in soap operas, the problems pile up again...
Married. Nina Foch, 30, blonde cinemactress (Executive Suite); and James Lipton, 29, TV soap-opera actor; she for the first time, he for the second; in Brooklyn...
SELLING STUNTS of the big soap and flour companies will be investigated by the Federal Trade Commission. Specific target: cross-couponing, the system under which one company gives away coupons redeemable in another company's products. FTC will decide whether such combinations between big companies hurt smaller competitors...