Word: soaps
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Dates: during 1950-1959
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...while it appeared that TV might escape the sudsy flood of soap operas. Almost all the original woebegone TV serials faded away in a matter of months. But Sponsor Procter & Gamble, which pays the way for eight radio soap operas, has learned how to lick the TV jinx. Explains Adman Roy Winsor of the Biow Co. advertising agency: "At first, we made the mistake of taking a single soap opera and sticking it into a 15-minute strip surrounded by other kinds of shows. It just got lost. Now we do it by block programming...
Berlin-born Karl Zerbe, who dislikes oils, has painted with egg yolk, casein, fig milk, wax soap, Duco auto enamel and hot beeswax. His wax technique-a revival of the ancient encaustic method in which colors are mixed with hot wax and afterwards cooked into the canvas-brought him critical acclaim. But in 1949, things began to go wrong. Zerbe started suffering from asthma, found that he was allergic to beeswax...
...Chicago, CBS announced it would spend $1,500,000 in converting the 75,000-ft. floor space of its newly bought Chicago Arena into studios suitable for TV soap operas...
Thornton, and ten of his staffers indicted with him, are charged with claiming falsely that 90% of children listed in the Thornton directory got modeling jobs (the indictment says that actually fewer than 10% did), and with exhibiting advertisements for Robert Hall Clothes, Gerber's foods, Ivory Soap and others which they falsely claimed were posed by Thornton models...
...sick and aged. That workers expressed allegiance to Swift & Co. did not mean that they really liked their jobs or had no grievances. Positive "pride of work" was uncommon, Father Purcell found. Exceptional was the man who said: "I got one of the toughest jobs in the soap house. Work with lye. They say I'm one of the only ones who can do it . . . See these scars on my arms . . . ? I'm interested in my work...