Word: soaps
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Dates: during 1950-1959
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...example of dumb-blonde logic. Since her name would look wonderful on the sign, and since she has $1,000 in the bank, why not rent the sign and put her name on it? She does-and nothing happens. Then everything begins to happen at once. A dashing young soap millionaire (Peter Lawford) dashes after her, demanding her billboard at several times the rent and her body at any price short of matrimony. Before Gladys is through, she has parlayed her single billboard into six strategically located billboards in midtown Manhattan...
Soon the whole town is talking about the "mystery girl." Crowds mob her in Macy's, TV types paw her, the soap man bills her in a big ad campaign as "the average American girl," the Air Force hails her as "The Girl We'd Most Like to Be Up in the Air With." Gladys has at last become a Somebody. But there is a moral: a Somebody is sometimes only a nobody that everybody has heard about. With this thought in her pretty head, she is patiently led away by the boy (Jack Lemmon) she has really...
...Sayonara, James (tales of the South Pacific} Michener mounts a soap opera on a soapbox. Placing his latest novel in Japan, he has rescored Puccini's Madame Butterfly for strings, brass, airplanes, and a social conscience. His latter-day Lieut...
Total detergent business for the first nine months of 1953 hit a record 1.4 billion Ibs., topping natural soap for the first time, with an estimated 53% of the U.S. washday market...
Detergents now outsell soap...