Word: soaps
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Dates: during 1950-1959
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...Soap Lord McElroy, who speaks feudalistically of the "ordinary people . . . who win wars for us," shrugs off a job even the feudal lords did not shirk: they, at least, usually realized that raising artistic standards was not alone "the problem of the schools" but the moral and social responsibility of those whose money supported artistic media...
Evidently the long-winded yarn has been a feature of Procter & Gamble advertising for some time. I have a full page verse narrative (154 lines of rhymed couplets) telling the story of Ivory Soap for readers of a juvenile magazine back...
...rich and poor, the great and small, Found Ivory Soap had cleansed them...
...appeal of the 1885 version of the soap opera must have been strong, for either grandmother or one of her brood carefully preserved A Friendly Turn in the commodious family Bible...
...interesting fact that Ivory soap ads emphasize that it is 99 and 44/100ths per cent pure. I have never seen any public discussion of Ivory soap which emphasized only 56/100ths of 1 per cent impurity. I imagine that if this phase had been harped upon for 30 years, it would not have improved 'Proctor & Gamble's business...