Word: soaps
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...most public-spirited businessmen in the U.S., McElroy devotes up to a third of his time to such functions as Community Chest, Cincinnati's Citizens Development Committee and the National Citizens Commission for Public Schools. He doesn't keep up with all his own soap operas (there are too many), listens in only when driving his car. He seldom brings work home with him, spends plenty of time with his handsome wife Camilla (who often accompanies him on business trips) and their three children: 17-year-old Nancy Sue ("Bitsy"), now a Bryn Mawr freshman; Barbara Ellen...
...reason McElroy seldom becomes excited in the excitable world of soap is that Procter & Gamble has been decentralized until it is virtually a cluster of separate organizations, each with its own boss. For every P. & G. product, there is a "brand man" who takes full responsibility for results. If sales slip, it is up to the brand man to find out why. If an ad goes sour, the brand man gets on the agency's back. If more production is needed, it is up to him to try to get it. And when a competing company puts...
...constantly bear in mind the fact that woman is fickle-and her memory short. She must be constantly reminded of the product she loves. For example, during World War II's materials shortage, P. & G. dropped Chipso, once the nation's No. i packaged soap. At war's end, Chipso was put on sale again. But P. & G. was amazed to find that housewives had forgotten an old favorite, so Chipso was dropped for good...
...this superselling started in 1837, when British-born William Procter, a candlemaker, and Irish-born James Gamble, a soapmaker, married sisters and went into business together. At the beginning, they peddled their crude soap and candles in a wheelbarrow in Cincinnati, then a frontier town. But as the region grew up, the company prospered. Soon its wares were being shipped by boat to New Orleans, Louisville and Pittsburgh, and gross sales rose to $1,000,000 a year...
...first mass-production orders in the Civil War, when it supplied all the soap for the Union armies of the West. Then, one day in 1875, a forgetful workman made a mistake that was to mold the company's future: he left his soap-mixing machine running during lunch hour, thus turned out a batch of soap full of tiny air bubbles. It seemed a dreadful mistake, but somehow the batch got out of the factory...