Word: soaps
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Dates: during 1950-1959
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...Mostly Soap Operas. Most term contracts at the big cinema studios still forbid TV appearances, except for special walk-ons to plug a new picture (as Marilyn Monroe plugged The Robe on Benny's program), and most top-ranking freelance stars are too wary or too busy for television. Explains Cinema Tough...
...mean the complete destruction of his career in motion pictures. The audience gets used to getting something for nothing, and then does not want to turn around and pay for it." Teresa Wright, after giving occasional TV performances, sniffs at television's dramatic works: "They're mostly soap operas. It's just like making a cheap film...
...talents than dandling a doll on his knee. Television's top ventriloquist, Winchell is beginning his sixth TV season by filling his half-hour show (Sun. 7 p.m. E.S.T., NBC) to the brim with Paul Winchell, master of ceremonies, man of many voices, dramatic actor, singer, dancer and soap salesman (Cheer and Camay). By such breathless activity, Winchell, a muscular, 29-year-old New Yorker, hopes to escape an occupational hazard of ventriloquism: becoming incidental to his "doll" in the public mind...
...Premier's fiscal experts ordered butchers to lower meat prices by 10%, and they quickly complied. Then came similar reductions for coffee, rice, flour, margarine and soap; others were scheduled for shoes, textiles, kitchenware, furniture, bicycles. To celebrate la baisse (the lowering), shopkeepers in central Paris hung a banner reading "Rue de la Baisse" across the Rue Montorgueil, and merchants and manufacturers with high inventories cheered. But plain people rubbed their chins and doubted that it would last any longer than other baisses decreed by some of Laniel's predecessors...
Between Thick Slices ... It is of such romantic problems that soap operas are made. Amid the violent wrenchings of the radio-TV industry, 26 serials (radio's prewar high: 65) are still fixed in the daytime hours of NBC (12) and CBS (14). The two major networks have thoughtfully arranged their soap blocks so that a housewife so inclined could begin her day with Rosemary at 11:45 a.m. on CBS, weep her way through 6¼ hours until the final orchestra strains of NBC's The Doctor's Wife...