Word: soaps
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Dates: during 1950-1959
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...impossible to discuss religion intelligently. If God cannot be approached through reason, there's no point in being reasonable about religion. If religion is simply a matter of emotion (Dr. Tillich's "grace?"), then the Communists are correct when they say that religion is merely souped-up soap opera for the masses...
When darkness fell on Halloween, the small fry of Ferndale, Mich. (pop. 29,675) were out on the town as usual. They roamed the streets and pushed at doorbells; they begged for cookies and smeared the store windows with slogans written in soap. But one window they steadfastly refused to touch. On the morning after the big night, the plate glass of the Higgins-Pontiac showroom was, as always, clean...
...years along Manhattan's Ad Alley, hard-driving Duane Jones has been called the "box-top king." Working on such accounts as Bab-O, Sweetheart Toilet Soap and Tetley Tea, he plugged the products by distributing millions of box-top premiums. After he started his own agency ten years ago, Duane Jones Co., Inc.'s billings rose spectacularly, from...
Jones refused. The rebels formed the new agency of Scheideler, Beck & Werner, Inc., and grabbed off some of Jones's juiciest accounts (notably the $3,000,000-a-year Sweetheart Soap account). Charging a "conspiracy" to put him out of business, Jones filed a $2.000,000 damage suit last fall. It was the first time anyone had legally questioned a traditional Ad Alley practice; new agencies are constantly being formed by account executives who walk out of their old agencies with their pet accounts in their pockets. During the 20-day trial, Jones himself cheerfully testified that when...
...refinement to oldtime favor ites. There are Humpty Dumpties for a dime, giant elephants for more than $100, Teddy bears, now celebrating their 50th anniversary, that are chemically treated to keep them free of dust. Dolls do just about everything (eat, burp, nibble fin gers, frown, pucker lips, blow soap bubbles, wet, wail, walk, and recite verse...