Word: soaps
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Dates: during 1950-1959
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...Bonn. The daughter of Economist George Knapp, she founded the first evening school for women in Strasbourg when she was only 19. When the Nazis burned her husband's books and banned him from teaching in Berlin, Frau Heuss-Knapp supported the family by writing jingles for soap...
...Tommy and Jimmy Dorsey, and Artie Shaw. It anticipated the age of swing by half a dozen years, but never caught on outside of Brooklyn. Phil Napoleon left the jazz business and became a trumpeter-of-all-work at N.B.C. There, for 22 years, he played "Stravinsky one hour, soap opera the next." Finally he decided he was ready to quit playing...
...salesman. His interest is professional and his appraisal is that of a connoisseur. For when he is not listening to commercials, Dick Stark is delivering them. He sells Chesterfield cigarettes on TV's Perry Como Show and Gangbusters, Amm-i-dent toothpaste on Danger, Camay soap on radio's Pepper Young's Family. "Television has been good to me," says Stark mellowly. "It's given me something I never had in 18 years of radio: fan clubs. I have one in Chicago, one in New Jersey, one on Long Island, and two in Brooklyn...
Paula (Columbia) works up a rich soap-opera lather over the problems of its heroine (Loretta Young). She runs down an orphan boy (Tommy Rettig) in her car, and the boy becomes mute as a result of the accident. Childless Paula adopts the boy and sets about teaching him to talk again, although she realizes that once he regains the power of speech he may identify her to the police as the hit-&-run driver. To complicate matters a bit more, the slightest scandal would ruin the chances of Paula's husband (Kent Smith) becoming dean of his college...
...approved jokes. No more levity when it comes to religion, intelligence tests, foreign accents and insanity . . . Bad taste. Why, the great tradition of American humor is built upon 'bad taste,' if you want to call it that. The humorist works with material from life, not a Hollywood-soap-opera version...