Word: soaps
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Dates: during 1950-1959
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Suspecting that there might be a few million soap-opera fans with nothing to do of mornings, one sponsor has worked out a plan to fill the breach. Beginning next month, NBC will record Procter & Gamble's afternoon soapers, Young Doctor Malone and The Brighter Day, from CBS lines, then play them back on the NBC network a day later. Cost of the service to P. & G., which spends several million dollars a year on 13 such programs, will be relatively small, since all the expensive work on the show goes into the live CBS performance...
...rated soap operas reach audiences of 4,000,000, frequently rank in popularity with such audience-pullers as Groucho...
...activities of experienced members. One high spot of the period is an appearance on a specially show, such as "Tommy Valentine's Day", for an interview; another, for the announcers, is announcing training consisting of reading an Oxydol ad, an introduction to a MaPerkins show, and several soap-opera and mystery skits. Candidates are written up in their own comment book, which they are required to read. At the end of their training period, they are given an examination for their respective specialties, and, if they pass, admitted to membership in Radio Radcliffe...
Almost the entire street level of the new building, Lever House, is given over to a parklike complex of garden and patio, open to the air and open to the casual stroller, while the building itself, a starkly modern, $6,000,000, 24-story, glass-encased monument to the soap industry, rises delicately overhead on stainless steel columns. The net effect is one of jet-propelled urgency held thankfully and restfully...
...Price Boss Ellis Arnall last week made a decision. Since the ceilings no longer meant anything, Arnall thought it might be just as well to take some of them off. He prepared, accordingly, orders "temporarily" suspending the ceilings on numerous items (hides, calfskins, tallow, lard, animal waste material, vegetable soap stock, crude cottonseed, soybean and corn oil, burlap, wool, alpaca...