Word: soaps
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Dates: during 1960-1969
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...newest look in grass is turf that never needs cutting, stays green all year, is maintained with a vacuum cleaner, cleaned by soap and water and dries in a trice. No fewer than 16 manufacturers are now turning out artificial turf-also called indoor-outdoor carpeting-for installation at race tracks, baseball diamonds, football fields and tennis courts. In some cases, the turf is changing not only the playing surface but the sport itself...
...British battles have been waged more noisily than the fight for the nation's soap and detergent market. Warring over the $192 million-a-year business, Lever Brothers & Associates Ltd. and Procter & Gamble Ltd. have been spending some $45 million annually wooing housewives with everything from giveaway glassware and plastic daffodils to door-to-door sales calls by costumed "Fairy Snowmen." Now, under government pressure, the war-and the suds-makers-are taking on a new pitch...
...regulatory Board of Trade has ordered the two companies to de-escalate. Specifically, the companies were forced to agree to cut out promotion gimmickry and slash prices by 20% on one brand in each of the three major sectors of the suds market: white and blue detergent powders and soap powders. The companies can still market their other brands as they see fit, but the board figures that the new two-year experiment will, by reducing their sales revenue, result in less advertising-and lower prices-all around...
Extra Value. When the compromise agreement finally came, the companies lost no time getting their low-priced, low-promotion suds to the market. P. & G. slapped "Extra Value" labels on its Tide detergent, and Oxydol soap powder dutifully cut its prices by 20%. Lever followed with its Square Deal Surf, also selling for 20% less than the old stuff. Early reports had British housewives snapping up the cut-price products by the armload...
...Club Bedroom, Auchincloss illustrates the dreadful fate that awaits a poor working girl who marries into a top family, and who expects kith, kin or anyone else to respect her unspeakable class predicament. She loses her room at the woman's club. A Harvard-Yardley soap opera...