Word: soaps
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Dates: during 1960-1969
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...star." She developed such a virulent indifference to everything theatrical that one day, when her father asked if she wouldn't like to come watch him play Hamlet, she quite seriously said thanks all the same but she'd rather stay home and watch her favorite soap opera on the telly. Soon she developed a compensating mania?she went crazy over jumping horses, and by the time she was 16 had littered the house with glittering trophies that all said the same thing: Lynn can do something the others...
This same will toward unself-conscious candor goes into another popular series, a running serialization of the Forsyte Saga. As soap operas go, it beats the U.S. product on all levels-story, acting, direction. One recent episode centered on the scene in which Soames Forsyte, raging with jealousy, assaults his wife, crying, "Any man can have you! I can have you!" And he does, with the camera discreetly turning its head at the proper moment...
Died. Andrew Jergens, 85, soap and balm baron, who transformed his father's modest toilet-goods firm into a $46 million-a-year enterprise by relentlessly advertising Jergens Lotion and Woodbury Soap "for the skin you love to touch" and sponsoring Walter Winchell's rapid-fire Sunday night broadcasts for 16 years, during which Winchell plugged Jergens with "lotions of love"; of a stroke; in Cincinnati...
...theater, the action is aimed at the audience; in cinema, the audience is aimed at the action. The two arts are antagonistic, and it is almost as hard to turn a good play into a good film as it is to make soup out of soap. The feat is attempted in three current attractions based on well-known stage works. Surprisingly, two of the three are films of blasting impact...
...government ministries are Chou's responsibility; the ministries would probably prefer to concentrate on the country's rice and steel quotas. But Mao and Lin's watchers, following events like soap opera devotees, wonder if Chou will be able to prevail up on Mao and Lin to soften the impact of the Cultural Revolution on the provincial chiefs and his own bureaucrats...